Approached by Leeds based design agency Abyss Marketing, to deliver my energy and fresh input into selected projects, I took the bold approach to suggest an updated identity to better reflect their creative offering. Recognising the great reputation of the agency, I handled the project with sensitivity and respect, successfully pitching a clean and modern visual identity inspired from the ‘spark of an idea’ – this was not a superficial rebrand but a project to better represent this multi-faceted agency.
Partnering with the in-house team I delivered creativity, advice and council towards their ongoing strategy for aggressive growth across the UK. One of these solutions was the delivery of a complete website and blog. Fully responsive for todays browsing needs, this also had a focus on strong navigation, better communication of the team personality and crucially better presentation of the agency’s capability through a stronger portfolio showcase. You can view this here.
