Wells Management and Performance Improvement specialists; ‘Exceed’, support the improvement of safety and efficiency of oil production through consistent delivery of well objectives. Ultimately saving client’s millions of dollars.
Following aggresive plans to expand and take the business to the next level, not least to become a $100m business within the next five years, I was approached to partner in a strategic review and rebrand. This wasn’t a light ‘paint job’ but an intensive project to define a culture, tell a professional story and promote one unified approach, enabling targeted growth on the world stage.
Gaining an understanding from research and stakeholder workshops, I worked closely alongside the Marketing Manager to produce innovative ideas and creative concepts to fulfil the brief and align with the business strategy.
Inspired by the refreshed core values, I created an identity inspried by their most important asset, their people. Creating a strong monolithic solution (with built in flexibility for sub-branding) that brought a sense of unity to the team on all corners of the globe.
The final form is clean, confident and memorable – representing an organisation focused on delivering excellence. Continuing the project by supporting the implementation and continued promotion, I developed high quality designs for key items on a range of mediums to raise the overall profile of Exceed and support business development. Read more about them here.
Stefan successfully rolled out our strong new brand identify within a very short space of time. Since then, he has been instrumental in creating new marketing collateral, delivering a new website and supporting the needs from stakeholders across the business. He has an exceptional ability to listen, interpret, and execute a brief as well as ask the right questions and provide creative design solutions.
Ian Mills, Managing Director – Exceed
