Seen Danny Macaskill ‘Ride the Ridge’? Well it’s not just his stunts that push the limit, but also the technology that made us dizzy by filming all that insane action. Using the latest unmanned aerial vehicles (UAVs) or remote controlled drones – depending how CIA and Jason Bourne you want to be – the filmmakers are able to put us right in the action and capture all the detail in glorious high definition.
This innovative technology isn’t just being embraced by Hollywood but also another technically focused sector, the Offshore Energy industry. These lightweight and portable UAVs allow the visual inspection of difficult to reach parts of the oil rig without endangering personnel or production. Clever stuff. And so, after being approached by a new company entering the marketplace to come up with a striking identity, I was well up for the challenge. My drive was for this to be technically relevant, but also clean and recognisable, delivering a confident solution. Using the company name to give enforcement, rotor blades, and a mix of surveillance/camera lens as inspiration, I came up with this simplistic ‘icon’ for the logo:
What can I say, you’ve absolutely nailed it…I’m sitting looking at it with a grin on my face!! Love the effort that has been put into the thought process and how eye catching the final design is.
Ed Speakman, Director – SkyOps
Feedback has been great and I can’t wait to see how the company grows and what projects they work on. So if you like what you see and want some similar design treatment from my professional approach get in touch! Oh, and check out Danny’s awesome film here
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