December 10, 2014

Design Planning

I’m currently involved in the early stages of what’s already proving to be an exciting project – to re-brand and effectively relaunch a business with an ambitious target, within a difficult economy. But there will be more on that later.

However because of this I thought I’d give some overview into the creative process I follow, although not exhaustive…as I can’t give away all the secrets now can I, but also because the design process is ‘organic’ (it’s alive!). Furthermore I’ve also shown some considerations for developing that killer brief and how that can help maximise the project – something I’m always aiming for. After all good graphic design is structured around ensuring the client gets high quality solutions appropriate to the business and marketing ambitions.

You can see these steps detailed below, how it plays a role in my work, and if you’d like to know more or use this to start a new project, get in touch. Oh, and stay tuned for more on that exciting re-brand project coming early 2015.

Creative Process

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