Tweaks & Niggles

I never present an idea I’m not proud of, I really believe you are only as good as your last job – therefore I set my standards high. I’m also mature enough to take feedback as a valuable tool to improve the aesthetic or overall idea. In fact a great skill I’ve developed over the years is learning not to be precious, it’s often with the benefit of time and additional input where a good idea can develop into a great one. And I’m all for that!

And so a few weeks back I started working on some designs for an exciting new business developing a strong identity that met the original brief (and yes, one I was proud of). However as the project grew and I continued to work with the client I realised on application of the concept that the visual ‘fit’ with the business wasn’t as good as it could be.

Taking the bold step to develop and pitch an alternative was risky stuff considering the original was so well received (and we’re always working towards a deadline), however from my experience it was an exercise I believed we had to take. And as it goes it was a measure that was greatly appreciated by the client, as we now move forward with a stronger solution.

So there you go, greatness takes time (and some reflection) but it’s always worth it! You’ll see more of this soon but you can read the original post and view the concept here

The new icon looks fantastic! No disrespect to the last idea but I think this is a massive improvement – really distinctive and awesome visual association.

Ed Speakman, Director – SkyOps