December 2014

Web Wireframes

You’ll have read my previous post on the process of design? No! well click here. This is part two because I do websites too! All my projects begin with a kickstart meeting, where we discuss your vision and requirements. From there we can then agree a plan and begin.

In the case of websites, wireframes could be seen as the initial plans. Wireframes as the name suggests are ‘just’ simple line drawings of a pages that are used to plan out the website before it is truly designed.

However they are a lot more. Wireframes allow you to think logically about the design, they allow the structure to be visualised, discussed and agreed. Creating these wireframes identify and confirm the purpose for each page, key ‘Call To Actions’ and other important information which needs to be prominent on the page. Giving focus and a more efficient use of time.

I also create a sitemap which is useful to determine the structure of a whole website, it can however be quite daunting to look at, especially for more complex sites. With the wireframes we are able to visualise this sitemap and see how pages fall into place. This can be useful as it may bring to light ways the sitemap could be adjusted to make for a more simple user experience and improve the design, something I love!

This is a process which proved to be successful in delivering my latest website for Leeds based agency, Abyss Marketing. Allowing productive conversations and visualisation from both sides.

So there you are, a further insight into how I work. If you want to know more or work together and start a new project, get in touch

Design Planning

I’m currently involved in the early stages of what’s already proving to be an exciting project – to re-brand and effectively relaunch a business with an ambitious target, within a difficult economy. But there will be more on that later.

However because of this I thought I’d give some overview into the creative process I follow, although not exhaustive…as I can’t give away all the secrets now can I, but also because the design process is ‘organic’ (it’s alive!). Furthermore I’ve also shown some considerations for developing that killer brief and how that can help maximise the project – something I’m always aiming for. After all good graphic design is structured around ensuring the client gets high quality solutions appropriate to the business and marketing ambitions.

You can see these steps detailed below, how it plays a role in my work, and if you’d like to know more or use this to start a new project, get in touch. Oh, and stay tuned for more on that exciting re-brand project coming early 2015.